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Barclaycard hosts virtual festival with Lewis Capaldi, Mabel and Kaiser Chiefs

Campaign 29 Jun 2020 08:32

Barclaycard is hosting a virtual music festival from Abbey Road Studios to plug the gap in the UK’s summer calendar.

There will be four shows as part of Share the Stage, available to watch on YouTube, featuring acts including Lewis Capaldi, Mabel and Kaiser Chiefs, as well as new talent who would normally take to festivals to raise their profiles.

Barclaycard is providing behind-the-scenes footage, interviews and prizes during the screenings, which will be hosted by Fearne Cotton.

For the full festival experience, the brand has also curated a selection of downloadable food and drink tutorials and interactive content, including a breakfast bap lesson from Mob Kitchen, a ginger beer recipe from Fish, Wings and Tings, and a burger-making guide from Co-Op and Bosh! Boys.

Share the Stage kicks off on 2 July with Kaiser Chiefs and will be supported by a campaign running across digital and social channels.

Barclaycard organised and brokered all the partnerships in-house.

Dan Mathieson, head of sponsorship at Barclaycard, said: "We’re thrilled to be working with such an exciting pool of both established and emerging talent to launch Share the Stage.

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Fearne Cotton