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Election-focused products charge U.S. growth at The Economist

Digiday 23 Sep 2020 04:01
September 23, 2020 by Lucinda Southern

With six weeks until Americans vote for the next president, The Economist — along with others like Complex Networks, theSkimm and Hearst — is gunning to further grow its U.S. audience with election-focused content and products. That includes A presidential forecast model rolled out in June and House and Senate models will be released this week.

These models are updated each day to indicate who is likely to win the race the first week of November, pulling in various different polls, publicly available data and historical data from as far back as 1948. 

“This is two giant leaps ahead of the polls that are out there,” said The Economist president and managing director Bob Cohn. “We aren’t just recycling other [polls], although they are among factors that go into the model, but the sophistication makes it feel worthy of The Economist brand. Our expression of data journalism is very popular, we’re uniquely known for creating complex data journalism that’s easily digestible.”

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Complex NetworkstheSkimmCohnBob Cohn
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