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Movers and Shakers: AnalogFolk, Audi, Guardian, FA, Group M, AMV and more

Campaign 08 Oct 2019 12:25

AnalogFolk has appointed former Publicis Worldwide boss Guy Wieynk as global chief executive, as Bill Brock takes on a new role to focus on global business development. The independent digital creative agency is also buying Serum Consulting, the eight-person consultancy that Wieynk launched earlier this year. Wieynk completed his gardening leave in June after leaving Publicis last year.

Audi UK has named Tina Koehler, a marketer at Amazon, as its new head of marketing. She replaces Benjamin Braun, who left for Samsung earlier this year. Koehler will join Audi in January. She has worked at Amazon since 2016, when she joined as head of traffic, UK.

The Football Association has appointed Kathryn Swarbrick as commercial and marketing director, reporting to chief exeutive Mark Bullingham. Swarbrick was previously vice-president of marketing across western Europe and South Africa for PepsiCo and has worked in brand and marketing roles at companies including Heineken and Diageo.

Steve Goodman, one of the UK’s top advertising buyers in press during print newspapers’ final glory days from the 1980s to the start of the 2000s, will leave WPP’s after more than three decades. Goodman "plans to remain active in the industry, pursuing his interests and new challenges in print and technology", according to the announcement by Group M.

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