Updating Your Email Marketing for 2020

Fourth Source 11 Feb 2020 09:00

No marketing tool has quite had the staying power of email marketing. When the latest marketing gimmick fails, you can still rely on email marketing to bring in some new business.

That said, if you’re still using the same email marketing strategy that you did ten years ago, you’re missing out. Modern spam filters have become very adept at sorting out spammy and malicious emails.

If you’re using a content template that you developed ten years ago, many of your emails are ending up in the spam filter. 54.68% of all emails as of September of 2019 were spam. 

What’s more, if the person has had any security awareness training, they’re likely to regard emails from an unknown sender as suspicious. There are too many phishing attempts and viruses attached to emails to take the chance.

So, it’s clear that we need a new approach to email marketing. In this post, we’ll go over the top tips for updating your email marketing strategy for 2020.

It’s All About Your Audience

You now have to adopt a customer-centric approach when creating your emails. That means providing them with useful, relevant information. Blasting your audience with marketing messages that they don’t find relevant will land you on the spam pile fast.

Find a way that makes sense to you, and then create a personalized email campaign for each group. Now take things a step further and do the same when creating non-marketing related emails. That new mom, for example, might love a short video showing her how to swaddle her baby.

Final Notes

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