Five Tips for Making Company-Culture Videos That Captivate Your Customers' Hearts (Article 2 of 3)

MarketingProfs 15 Sep 2020 02:00

In a fleeting digital world, empathy toward customers is an invaluable asset. In turn, companies that fail to let audiences peek into their own human side also fail to build trustful and lasting relationships with potential clients.

Doubly so in a B2B environment: customers like to associate friendly faces they can rely on with the company they're doing business with.

As the finest video companies out there will tell you, company-culture videos are among the most effective types of content you can use to foster empathy and win your customer's hearts.

But—there's always a "but"—for your video to have that desired effect, you need to reach five key milestones. This article will lay those out and discuss tricks and tips that will help you get the most out of your company-culture video.

1. Define your company's identity (It's more than what you sell)

Your brand is more than just the products and services you commercialize. Of course, your audience might have first heard about you from a product ad or a review from a colleague, but with a company-culture video they'll get to know the values that build your identity.

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