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5 Things You Should Never Say to a Journalist

Entrepeneur 24 Sep 2020 03:00
5 Things You Should Never Say to a Journalist
Image credit: PixelCatchers | Getty Images
5 min read
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Most entrepreneurs recognize the power of publicity and what it can do for their brand. Even one well-placed news story could generate an immense amount of traffic for your business. 

Although hiring a PR agency is typically the best way to see results, entrepreneurs who don't have the budget to engage an agency often reach out to media directly. If that's the route you want to take, you need to do so with caution. Approaching media the wrong way can do more harm than good. Here are five things you should never say to a journalist when implementing your own PR campaign. 

1. Can I pay you to run my story? 

The first rule of thumb? Don't offer to pay a journalist to cover your business. Journalists are employed to provide credible content and reporting. This question is not only insulting, but can also put the reporter's job and reputation on the line. In fact, many news outlets have a policy where their team of journalists and contributors cannot accept gifts valued more than $100. 

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