How HBR is reaching younger audiences, revenue diversification is back in focus, and more: The Media Roundup

What's New in Publishing 13 Oct 2021 06:30

Journalists’ Nobel Peace Prize is a call to action

We focus almost exclusively on news of media business models, but every now and then there’s a bigger story that we need to share.

Last week, Filipino-American journalist Maria Ressa and Russian editor Dmitry Muratov were honoured with the Nobel Peace Prize. The last working journalist to receive the award was German editor Carl von Ossietzky who became a Nobel laureate while he was in a Nazi concentration camp in 1936.

This article in Foreign Policy focuses on Ressa’s persecution in the Philippines, but very much makes the broader point that naming her and Muratov Nobel laureates at this point in history:

Should light a fire under global efforts to counter disinformation, fight extremism, and reinforce democracy by protecting critical independent journalism and the journalists who produce it.

How HBR is using a new vertical to reach a younger audience

Harvard Business Review is securing its legacy as a go-to resource for business media, targeting global young professionals with its Ascend vertical. Designed for postgraduates who are just starting out in their careers, content is free, but introduces younger readers to the brand in the hope that they will one day take on a full HBR subscription.

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Maria RessaDmitry Muratov