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Twitter will now give more of your user data to advertisers

Mashable 08 Apr 2020 10:14
Twitter will now provide advertisers with even more of your private mobile data.
Twitter will now provide advertisers with even more of your private mobile data.
Image: Aytac Unal / Anadolu Agency / Getty Images

Twitter users who logged into their account on Wednesday were greeted with a new notification.

A screenshot of the Twitter notification about the privacy policy change.

A screenshot of the Twitter notification about the privacy policy change.

Image: MASHABLE

“The control you have over what information Twitter shares with its business partners has changed,” read Twitter’s pop-up message. “Specifically, your ability to control mobile app advertising measurements has been removed, but you can control whether to share some non-public data to improve Twitter’s marketing activities on other sites and apps.” 

“These changes, which help Twitter to continue operating as a free service, are reflected now in your settings,” the notification continued, only allowed a user to click an “OK” button to continue.

So what does that all mean?

Basically, Twitter is giving advertisers more private information about what you do on its mobile app. And, simply put, there’s nothing you can do about it if you want to continue using the platform. 

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TwitterEuropean Free Trade AssociationEuropean UnionUnited Kingdom
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