S4M and VIOOH enter global partnership to help marketers activate OOH and mobile advertising

The Drum 31 Jul 2020 08:00
The Drum Network
31 July 2020 09:00am
The new offer allows S4M customers to activate premium DOOH inventory while planning drive-to-store campaigns.

S4M, the drive-to-store platform has revealed that it’s entering a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of out-of-home (OOH) advertising. This venture will allow marketers to effectively combine mobile and OOH to drive in-store foot traffic.

The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, Netherlands, and Finland, with availability in APAC coming soon, enables S4M customers to activate premium digital out-of-home (DOOH) inventory through S4M while planning their drive-to-store campaigns.

The partnership highlights S4M’s investment to move towards an omnichannel drive-to-store offering. With US adults spending over three hours a day on their smartphones according to eMarketer, it is clear that mobile is still the key device to reach people and to trigger consumer action, but it is increasingly important to incorporate a mix of media to build the most effective drive-to-store campaigns.

In today’s multi-device world, brands often require multiple channels in order to truly convert a consumer. The combination of mobile and DOOH being used simultaneously in a drive-to-store campaign gives brands the ability to target relevant areas around their stores and further the reach and impact that one of those channels can provide on its own, ultimately driving more visits to their physical points of sale. With the S4M platform, advertisers will continue to have access to footfall measurement driven by their DOOH and mobile campaigns.

S4M’s global chief executive officer ,Christophe Collet, said: “This partnership with VIOOH is a strategic move for us to better service our clients in their drive-to-store campaigns. At S4M we specialize in driving more consumers into stores, restaurants and dealerships and by opening up our offer to other media types to enhance the power of mobile, we can become a truly effective, omnichannel DTS partner to increase visits to brick-and-mortar locations. As the leading provider of DOOH, VIOOH is the ideal platform for us to partner with to support our mission and better help retailers achieve real business results.”

“We are pleased to partner with S4M in order to enable their clients to effectively combine OOH and mobile advertising. S4M is the perfect partner to deliver a multi-channel solution across the globe, ultimately helping brands to deliver more powerful advertising.”

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