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“Bigger than Twitter, and growing”: Perks of Pinterest for publishers

What's New in Publishing 23 Nov 2021 08:15

The platform is already bigger than Twitter and doesn’t seem to stop growing

It is believed that Pinterest is only suitable for culinary and fashion bloggers and has absolutely nothing to do with media companies. New Pinterest features, however, can help publishers strengthen their communities and earn money.

The popularity of Pinterest in Europe

Pinterest is the 14th most popular social media platform worldwide. The fact that the platform overtook Reddit and Twitter in July 2021, according to Statista, may be surprising. However, the companies’ results speak for themselves.

The top 5 European countries by Pinterest penetration are Germany, the United Kingdom, France, Italy, and Spain, Statista reported. Even though the platform has the biggest audience in the States, Pinterest is growing steadily in 2021:

  • Q3 revenue grew 43% year over year to $633 million.
  • Global Monthly Active Users (MAUs) raised up 1% year over year to 444 million.

“Our key strategic priorities for 2021 remain anchored in content, Pinner experience, advertiser success, and shopping. We plan to continue investing in these this year. We expect R&D efforts to continue to focus on Pinner product, ad product and measurement investments,”Pinterest’s press release from November 2021 stated.

Vogue Italia

Highsnobiety

Xataka

Konbini

Despite the majority of lifestyle content on the platform, it is worth giving Pinterest a try. The number of users is growing, new opportunities for monetization keep on appearing. The newcomers can occupy a certain Pinterest niche, depending on their specialization and the content language.

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