The7stars partners with Google to overhaul audio visual media planning

Campaign 25 Nov 2021 11:02

The UK's largest independent media agency, the7stars, has refreshed its approach to audio visual media planning to better utilise specialist YouTube marketing opportunities for clients.

The agency worked closely with Google to set up what it described as an “AV fluid planning approach”.

The agency said it took the move because it believes YouTube is a natural extension of AV activity following a year in which the number of people viewing the app via TV screens increased to 25 million in the UK.

In May 2021, more than 25% of logged-in YouTube CTV viewers watched content almost exclusively on the TV screen and the average online adult in the UK watched 60 minutes of YouTube per day across all devices including connected TVs, according to YouTube and Comscore video data.

The agency said it will use YouTube to “maximise effectiveness through experimentation in high-quality content”. 

The7stars manages more than £350 million in media billings for clients including TSB, Suzuki, Entain, First Rail Holdings (Great Western Railway, South Western Rail & Trans Pennine Express), Nintendo and Iceland.

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