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Global dispatches: US culture crisis and the ad model of tomorrow

Campaign 06 Jun 2019 04:19

There is no going back. The cultural tsunamis of MeToo and Time’sUp, which have crashed down on US adland in the past few years, have given way to unprecedented (and long overdue) transparency.

Those who hide in the shadows are called out. And those who abolish opaqueness are celebrated. This is the new norm.

As positive metamorphosis slowly sweeps the industry, agency and brand leaders look to leverage this transparency to fill all of advertising’s cracks and crevices: from powerful creativity to greater diversity and inclusion.

Here are some key trends shaping the future of US adland – the state of which has never been more transformative.

Diversity and inclusion

By Oliver McAteer

A nationwide call for greater diversity and inclusion is no longer something US brands and agencies can afford to ignore.

It’s been this way for some time now. But over the past 12 months, goodwill, empty promises and conference-stage pontification surrounding gender equality and diversity of talent have finally turned into meaningful action.

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Oliver McAteerNikeWendyadlandUS
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