How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads

MarketingProfs 11 Feb 2019 03:00

Marketers have great visibility into what's happening within their company and what's happening throughout their marketing team. With so much to keep tabs on—from ads to blogs to positioning—marketers sometimes lack a thorough understanding of what's happening outside the four walls of their business, however.

Yet it's critical to be aware of external factors; their impact can be just as, if not more important than, determining internal successes. If you can gain a strong understanding of your competitive landscape and market environment, you can use the gathered intel to benefit your strategy across every area of marketing.

Let's look at some examples of how you can use such intelligence to stand out against your competition and win.

How to Fill in Your Content Marketing Gaps

Tracking your competitors' content marketing can assist you with your own content marketing strategy.

To analyze your competitors' content strategy, look at the channels and topics they rely on for their marketing. Try asking yourself these three questions about each of your competitors:

For each competitor active in your market, answer those questions; while doing so, identify key trends, such as topics and media type. Dig deeper into their content and identify which topics or articles get news coverage, which media types are most frequently shared, and which outlets publish articles for your market.

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