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Snap partners with Kugali and Kick it Out for AR installation celebrating black footballers

Campaign 09 Jun 2021 04:48

Snap has partnered with augmented reality African storytelling company Kugali Media and football equality and inclusion organisation Kick it Out for an AR installation celebrating black footballers.

Ahead of the European Championships, the AR statues of four of England's greatest black footballers – Eartha Pond, John Barnes, Rachel Yankey and Viv Anderson – have been unveiled outside Wembley alongside the statue of former England Captain Bobby Moore OBE.

The statues will appear as a lens on the Snapchat Carousel and by scanning a Snapcode, meaning the user can place them anywhere. When using the "BlackBritishPlayer" lens, Snapchatters can learn about the footballers through the digital statues detailing the careers and achievements of Pond, Barnes, Yankey and Anderson.

The lens also links to Kick It Out's website, detailing the ongoing battle against racism in football. It was built by Kugali Media, an augmented reality experience creator founded to spread African storytelling, and one of Snapchat's official lens creators.

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Kugali MediaEartha PondRachel YankeyViv AndersonEngland
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