Which was the most influential lifestyle magazine in 2020?

What's New in Publishing 13 Jan 2021 07:00

Salience Search Marketing has just released its Lifestyle Magazine Influence Report looking at the 35 most influential lifestyle fashion magazines in the UK, ranking them on three key metrics – organic visibility, digital brand reach, and social media reach.

The report also provides key indicators of SEO performance, such as backlinks and referring domains as well as metrics that include sentiment and social followers. Key findings within the report include:

  • Elle has the largest social media following, with a total of 17.4 million across Twitter, Instagram and Facebook
  • Cosmopolitan is the most searched for brand, with an average of over 88k searches in 2020, despite this dropping 2% compared to 2019
  • Glamour Magazine has seen search YoY increase by 56%, the largest increase by any lifestyle magazine brand.
  • Vanity Fair has the most backlinks of any lifestyle magazine brand, with 12 million
  • Complex has received the most brand mentions in the last 30 days, although a 37% visibility decrease in search engine visibility has hampered its overall performance

The full report can be download here:

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Salience Search MarketingGlamour MagazineWNIPSalienceUK
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