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Your Brand Is Much More Than Your Logo. Here's What Really Makes Your Brand Stand Out to Customers.

Entrepeneur 19 Feb 2021 08:07
Your Brand Is Much More Than Your Logo. Here's What Really Makes Your Brand Stand Out to Customers.
Image credit: Phillip Faraone | Stringer | Getty Images
9 min read
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Branding is one of the most vital parts of growing a business. It’s how you differentiate yourself from your competitors. It’s how you stand out from the crowd, and it’s what your customers feel when they think of you. It’s the promise you make to your customers, and your business’s success depends on how well you fulfill that promise. 

Your brand is the exact blueprint of how you will represent yourself to your customers. It’s the manual that tells you and anyone in your company who and what your company is not only from a design standpoint but also, who your customers are, what their wants and needs are, what the voice and tone of your marketing efforts and communication will look like. 

Branding is the upstream driver of everything that comes underneath a business's marketing campaign. It drives culture, tells customers what to expect, and ultimately drives a business to succeed or fail.

Use the answers to these questions to understand what your brand or business delivers. Create a roadmap of the emotional journey your customer goes through. Then speak to each part of the journey in your marketing messages. 

In the age of information… finding the information we actually need is sometimes like finding a needle in a haystack. We often find ourselves with answers, but because the internet is open source, it’s hard to trust that the information we get is true or exactly what we need…

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