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How to Pick the Right Networking Events to Attend

Entrepeneur 20 Jul 2021 04:00
6 min read
Opinions expressed by Entrepreneur contributors are their own.

In-person networking events are returning as more and more people feel comfortable gathering indoors with larger groups of strangers. To some, networking is easy and fun, but to others, it’s an uncomfortable chore. As someone who has utilized networking to grow my successful public-relations consultancy, here’s a primer on networking and how you can get the most out of these events.

When identifying the kinds of networking events you’ll want to attend, the first place to start is understanding what type of people you’re trying meet. If you’re a residential-insurance professional, you may find potential leads at any event, but if you’re only focused on medical professionals, you’ll want to be more selective about which events you attend. 

Once you know the kind of people you are trying to connect with, you’ll need to identify the kinds of events that will provide opportunities to meet these people. One way to do this is by looking at your local industry associations. Sometimes, members get to attend these kinds of events for free or at a discount, but many groups have non-member attendee rates or even offer free attendance your first time so that you can try it out and see how you like it. Another great source to find events are local Chamber of Commerce websites. Some cities also have citywide networking-event calendar websites, which provide details on several events occurring each month. 

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