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News: Seismic acquires Grapevine6 to enable digital sales engagement

B2B Marketing 08 Dec 2020 10:22

Sales enablement platform Seismic has acquired Grapevine6, a social and digital sales engagement platform.

Marlin & Associates served as the exclusive strategic and financial advisor, but details on the purchase were disclosed. The acquisition of Grapevine6 will help strengthen Seismic’s ability to provide sales professionals with relevant content. In addition, there will be an integrated offering called Seismic LiveSocial. The service will help sellers become more trusted advisors by engaging with clients across social media platforms. 

In late September this year, Seismic raised Series F round $92M. The aim was to accelerate Seismic’s innovation, international growth, and marketing automation. 

Doug Winter, Seismic co-founder and CEO, said: "In today's dynamic sales landscape, buyers increasingly want to hear from and connect with trusted individuals, not companies, on social media. Grapevine6 will be instrumental to providing additional customer value by combining Seismic's industry-leading sales enablement platform and Grapevine6's digital engagement platform, further empowering sales teams to educate and engage with buyers online — while simultaneously helping to build their personal brands in an authentic way."

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