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Future of TV Briefing: How the TV, streaming and digital video industry spent its summer

Digiday 15 Sep 2021 04:01
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September 15, 2021 by Tim Peterson

The Future of TV Briefing this week recaps what happened over the summer, including the return of mega-merger mania, the sped-up upfront cycle, the flattening streaming landscape and TV’s measurement melee.

  • A busy summer break
  • Smart TV wars
  • Apple preps streaming push, Amazon eyes NFL Sunday Ticket, ViacomCBS reorganizes Paramount Pictures and more

A busy summer break

The key hits: 

  • May was a month of deal-making, between the opening of TV’s upfront marketplace and announcements of WarnerMedia-Discovery and Amazon-MGM.
  • In June, ad-supported streaming took the spotlight, with new major services emerging and a heightened role in the fast-paced upfront marketplace.
  • July provided a heat check, as Netflix saw growth slow and the delta variant crept into the picture.
  • A usually uneventful month, August was fraught with conflict.

Dear Future of TV reader, how was your summer? I can’t believe it’s already fall. It feels like the NewFronts were only last week. A lot has happened since then — ex. the Discovery-WarnerMedia merger, the latest upfront deals, the delta variant, the Disney-Netflix rivalry, things starting with letters other than “D” — so I thought I’d catch us up on what happened this summer.

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