10 Simple Tips and Tropes for Writing Engaging Social Media Copy

MarketingProfs 25 Aug 2020 02:00

Social media has been an essential part of marketers' media mix for over a decade.

Fully 91% of B2B content marketers in North America use social media for organic content distribution, and 95% among those marketers use LinkedIn, 86% use Twitter, and 84% use Facebook.

And in addition to formal social media staff roles, companies are building employee advocacy programs to expand the reach and authenticity of their content on social media.

To write engaging social media copy on behalf of a business-to-business brand, read on for a couple of principles for engagement along with tried-and-true tips and social media tropes that connect with audiences.

Social Media Engagement: Strike the Right Balance

First and foremost, you want to provide value to your social media audience:

  • Are you sharing tips to help them in their day jobs?
  • Sharing stories to inspire them on their journey?
  • Sending memes and GIFs to give them a laugh and lighten their day?

Think: "What do they get out of following me and consuming the content I create and curate?"

You can be helpful even as you're piquing interest. And you can share your expertise and express down-to-earth humility without sounding like a know-it-all or a downtrodden newbie.

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