What Marketers Can Do Right Now in the Age of Coronavirus: A Letter From Ann Handley

MarketingProfs 17 Mar 2020 02:00

Hi, friend. Elbow-bumps and air high-fives to you.

You're used to Marketing know-how and strategy here. So the tone and format of this article/letter probably feels a little different to you today.

That's because these are unprecedented times. This is not business as usual.

I'm supposed to be on a plane flying back from Chile right now. You probably aren't doing what you expected to be doing this week, either.

Things have changed rapidly, haven't they?

* * *

Two weeks ago I was at an event in San Diego with 4,000 others. Handshakes. Hugs. Socializing was not distant. Now—literally days later—I'm freaked out when the pizza guy tries to hand me back my change.

It's hard to know what to do. We have a vague stress about everything and nothing as we sit at home in our athleisurewear.

* * *

In San Diego, I delivered a mainstage talk: Slow Down to Speed Up (#SDSU).

My belief (and the focus of the book I've been working on, one beloved sentence at a time!) is that in marketing, in business, in life there are key moments when we need to slow down now to speed up later on. To...

The goal is to build a more solid foundation, a more sustainable and sane momentum.

Now is your time to lead: Lead your career. Lead your department. Lead your company.

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