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YouTube rolls out a new revenue stream for creators, Super Thanks

Mashable 20 Jul 2021 04:00

YouTubers now have a brand new way to monetize their video content, thanks to a tool called Super Thanks, announced Tuesday by the company.

Super Thanks allows YouTubers to get paid directly by their fans for pre-recorded or uploaded content. The feature is very much like Super Chats, a popular monetization tool for YouTubers who livestream.

With Super Chats, fans can pay their favorite creators directly during a livestream by dropping a monetary tip or donation at one of four price points between $2 and $50. In return, the viewer who sent a Super Chat will have their comment highlighted in the live chat.

How Super Thanks works from your phone.
How Super Thanks works from your phone. Credit: youtube

The new Super Thanks feature will work similarly. However, creators won't need to go live. A fan can drop a Super Thanks on any video uploaded to a channel, regardless of how old the video is, as long as the creator is a YouTube Partner and has monetization enabled.

After sending a Super Thanks, the viewer will view an animated GIF only they will see to confirm their purchase and have their comment on the video highlighted.

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