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How Instagram Helps Marketers and Work-From-Home Professionals Increase Their Influence

Entrepeneur 15 Sep 2020 03:00
How Instagram Helps Marketers and Work-From-Home Professionals Increase Their Influence
Image credit: Letizia Le Fur | Getty Images
5 min read
Opinions expressed by Entrepreneur contributors are their own.

Sixty-two percent of Americans were working from home as of late spring, according to a May 2020 Gallup survey, making ecommerce even more critical to any successful marketing campaign. Social channels are especially helpful in encouraging customer demand, which offsets risk amid a deep recession.

Instagram in particular is one of the most profitable sites for promoting goods and services, especially if you operate in a niche — think fashion and beauty, travel, health and fitness, food, consumer goods, home and decor and digital services — that makes heavy use of multimedia content. In fact, ecommerce makes up 15.8 percent of total interactions on Instagram, according to a January 2020 report by Socialbakers.

Here’s how marketers, independent contractors, freelancers and small-business owners can expand their reach and acquire new customers on Instagram.

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