Journey Mapping Your Way to a Better Personal Brand

Entrepeneur 24 Nov 2021 12:30

Use your unique journey to stand out as an expert in a noisy world.

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I'm a 41-year-old personal branding coach and PR consultant with no degree and no formal training in my field of expertise. But from experience, I have been able to run a successful boutique PR agency that has worked with over 100 local and international brands for the last 12 years and created a profitable coaching business for the last three years.

As professionals, we sometimes put a lot of focus on qualifications, degrees, certifications and other educational results — and not enough focus on the unique journey and experience that can add additional value to support your education and ultimately your career choice. Now don't get me wrong, I believe having proper qualifications can add significant value to your brand. But what I love about personal branding is that it is a combination of your passions, education, experience and expertise that will differentiate you from someone else in a similar career field.

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Shonda Rhimes
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