Search

Visa refreshes brand identity after seven years

Campaign 21 Jul 2021 01:15

Seven years after its last brand refresh, Visa, the global finance giant, is changing again. This time, its new identity, "Meet Visa", is a nod to the company's evolution from a cards issuer to a much broader financial-services and tech platform.

Developed by Visa’s global creative agency of record, Wieden & Kennedy, the refresh lands with a short film directed by Malik Hassan Sayeed, which invites the world to meet a network working for everyone.

Complementing this introductory film is a series of shorter digital films and photographic elements that showcase the breadth of the Visa network. Visa also worked with photographer Camilla Falquez and Argentinian directing team Pantera & Co – Brian Kazez, Pato Martinez and Francisco Canton – on the campaign. 

The brand overhaul focuses on the areas of trust, security, acceptance and inclusion, and the firm has worked to build a new visual identity with brand design firm Mucho. The "Meet Visa" campaign shares a glimpse into the evolved visual brand identity launching later this year, featuring refreshed colours for digital impact, a custom font and an updated brand symbol. 

A version of this article originally appeared on Campaign Asia

Continue reading original article...

Tags

Wieden KennedyVisa
You may also like