News: Madison Logic joins Hubspot app marketplace

B2B Marketing 01 Jun 2020 02:57

Account-based marketing company Madison Logic is now listed in the HubSpot App Marketplace. The integration enables full-funnel planning and execution for marketers. 

Madison Logic’s global ABM platform enables marketers to target the right accounts, increase engagement throughout the customer journey, measure account-level impact and prove ROI for sales and marketing budgets. 

Joint Madison Logic and Hubspot users can now:

  • Personalise messaging across any stage of the buyer journey through dynamic account segmentation. 
  • Trigger relevant nurture campaigns across paid media channels based on content engagement signals.
  • Communicate with sales teams, in real time, on which content their accounts are engaging with across multiple media channels.
  • Influence and enrich account scoring based on paid media channel engagement.

Tom O’Regan, CEO, Madison Logic said: “Today’s marketers need a seamless way to engage the accounts that sales want to influence. With this HubSpot integration, Madison Logic will enable marketers to engage and measure their impact to accounts across content syndication, display advertising and LinkedIn ads to bring marketing and sales closer together and accelerate deal velocity.” 

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