You & Mr Jones on buying Oliver: We're better, faster, cheaper than ad networks

Campaign 11 Jan 2019 03:34

You & Mr Jones has claimed that its acquisition of in-housing specialist Oliver will help the company become the "number one" marketing partner for global brands – ahead of traditional agency holding groups and management consultants.

David Jones, who launched You & Mr Jones as a "brand-tech" group in 2015 with $350m of funding, told Campaign in an interview that buying a majority stake in Oliver's parent company, Inside Ideas Group, "completes the first phase of our journey" after making more than 20 investments.

Jones explained the rationale for the acquisition, the largest deal that You & Mr Jones has done, saying that he could raise more money to fund more deals, even though he still has "multiple tens of millions" of dollars from his initial fundraising. 

Why Oliver?

Oliver, which was founded in London by Simon Martin in 2004, has made its name helping advertisers such as Unilever to set up in-house agencies, staffed by Oliver, that create and distribute content quickly and more cheaply than traditional ad agencies.

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