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You & Mr Jones raises $260 million, hires NBA’s Paulette Forte as chief people officer

Campaign 12 Jan 2021 02:07

2020 was a good year to be in the tech and digital business, and a tough year to be in the traditional agency world.

That’s according to You & Mr Jones founder David Jones, who announced Tuesday his company raised $260 million in a series B round completed by U.K. investment firm Merian Chrysalis, bringing its valuation to $1.36 billion.

“The old category of marketing services firms lost $60 billion in market cap over the past few years. The new category has companies doing well from a revenue and valuation perspective,” he said, pointing to companies including S4 Capital and The Trade Desk.

To manage this growth from a people perspective, You & Mr Jones has hired Paulette Forte, formerly senior director of human services at the NBA, as its first-ever chief people officer. The firm has grown from two employees at launch in 2015 to more than 3,000 employees around the globe.

You & Mr Jones, which shuns the word “agency” in favor of being called a “brand tech group,” announced the news on the back of a strong Q3 with 27% year-on-year organic growth to “several hundred million dollars.” Jones said. That compares to the sagging fortunes of the major holding companies, which have all experienced declining organic growth in light of COVID-19.

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Mr JonesJonesMerian ChrysalisThe Trade DeskPaulette Forte
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