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News: Widen and Productsup partner to help launch products on 1,500+ e-commerce channels

B2B Marketing 02 Jun 2020 01:44

Widen, a digital asset management software, and Productsup, a leader in e-commerce data integration has announced a partnership to help customers compete in e-commerce.

The companies will integrate to help users compile data and content in the Widen Collective and then launch e-commerce channels using Productsup. 

Widen also just recently launched a product information management system that enables brands to assemble and distribute marketing copy, and assets.

Productsup offers product content syndication, feed management, marketplace integration, and vendor onboarding for brands and retailers. The platform empowers users to optimise and syndicate product content to digital marketing channels.

Jake Athey, VP of Marketing & Customer Experience at Widen, said: “Our new partnership with Productsup comes at a time when e-commerce platforms are of growing importance for retailers across the globe. The huge impact of COVID-19 on the retail sector and the closure of many physical stores means that organisations must focus on their website to drive consumer spending. The accuracy of data on e-commerce sites and the quality of the content both make a tremendous impact on purchase decisions. Products are becoming information, and the brands best able to manage that information will have an edge in e-commerce.

 

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ProductsupJake AtheyWidenMartech