News: Acquia launches Open Digital Experience Platform

B2B Marketing 16 Jul 2020 08:52

Acquia Marketing Cloud and Drupal Cloud have brought together data and content to provide a powerful platform for building, personalising and orchestrating multi-experiences.

Acquia has announced its launch of Acquia Open Digital Experience Platform (DXP). The Acquia Open DXP is powered by Marketing Cloud and Acquia Drupal cloud to unlock the value of data and content for improved digital experiences. 

This will allow marketers and developers to have a single, easy to use platform, utilising new features and interactions such as touchscreens, chat and voice.

Based in Boston, Acquia is the open digital experience platform that allows organisations to build, host, analyse and communicate with its customers at scale through websites and digital applications.

Mike Sullivan, CEO of Acquia, said: “The Acquia Open DXP integrates acquired technologies including AgilOne, Mautic, and Cohesion into our portfolio to create the most powerful platform to drive digital transformation. Our open approach makes it easier for customers to add new functionality and components as they grow, or fast-forward into a full digital experience platform, depending on their level of maturity. The Acquia Open DXP is built to scale and support personalized customer journeys of all sizes.”

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