How Hearst transitioned its events business, top tech trends for publishers, and more: This week in publishing

What's New in Publishing 30 Apr 2021 08:00

The must-read publishing stories you may have missed this week

The hidden costs of hybrid

As the world slowly begins to re-open, publishers are planning out what their events will look like for the rest of the year and beyond.

We can all agree that events will never be the same again. The pandemic has forced innovation, opening up publisher events to attendees from all around the world, with clear benefits in terms of audience reach and engagement. But a ‘hybrid’ approach – often cited by publishers as the way forward for events – may not actually be suitable for everyone.

Hearst UK’s Head of Events Nikki Clare talks this week about how they transitioned their own events business, and warns that publishers mustn’t just ‘host hybrid for the sake of it.’  “The perceived cost of virtual being more cost-effective has been a misconception we’ve quickly unraveled at Hearst. To deliver a high production value event virtually, you need to invest in it,” she says.

Hybrid events should be carefully considered, planned and budgeted, with thought about what elements are critical to make the physical and virtual aspects work.

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See the rest of this week’s stories at

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Nikki ClareHearstWNIPHearst UKHead of Events and Client Service
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