The7stars launches tech hub and appoints Agenda21 duo as leaders

Campaign 08 Oct 2019 02:52

Pete Robins and Rhys Williams, two of the co-founders of digital agency Agenda21, have joined the7stars, where they will head a newly created technology and activation hub.

Liam Mullins, managing partner at the7stars, said Robins and Williams will help Britain’s biggest independent agency boost its tech capabilities.

The new hub will launch new products and services for clients and help them on a consultative basis, particularly with in-housing and tech investments, according to Mullins.

"It aims to capitalise on the7stars’ position on transparency and neutral planning – in particular within the digital space," the agency said.

Robins, a serial agency entrepreneur who previously founded Media21 and Glue London, and Williams set up Agenda21 in 2005, before selling it to Be Heard Group in 2015 and staying with the company until this year.

Meanwhile, the7stars is hiring Monique Slater, who also joins from Agenda 21, and Mark Beckford, previously of Wavemaker, to join the tech and activation hub.

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the7starsPete RobinsLiam MullinsRhys WilliamsBe Heard Group