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No major plays yet: Why Clubhouse has yet to become part of the brand social playbook

Digiday 07 Apr 2021 04:01
money audio
April 7, 2021 by Kimeko McCoy

Clubhouse is gaining popularity among users, but brands haven’t incorporated the audio-based platform into their core social media strategies just yet. As the vaccine rollout continues and has the potential to reshape consumers’ habits, brands still consider the channel to be an experimental space.

Yet, audio-based platforms are gaining traction and many brands are eager to get in on the ground floor while many of those offerings are still in beta. Earlier this year, Twitter rolled out its own versions of Clubhouse with Twitter Spaces; Facebook was not far behind with its own rival product, per the New York Times.

Where there’s an audience, there’s an opportunity for brands to get their product in front of consumers. Brands like CarParts.com and Restaurant Brands International (holding company for Burger King, Popeyes and Tim Hortons) have hosted investor calls on the app. Meanwhile, dog food brand Pedigree recently hosted a Clubhouse room, with the help of creative agency BBDO NY, geared toward pet adoption.

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Restaurant Brands InternationalPopeyesNathan YoungDeloitte DigitalTwitter
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