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‘Powerful for industry networking’: With in-person meetings still on hold, ad talent job hunters turn to Twitter

Digiday 16 Oct 2020 04:01
October 16, 2020 by Kristina Monllos

Since 2008, Christie Cordes has been telling ad execs to get on Twitter. Doing so is a must for finding new ad talent as well as being discovered by recruiters, according to Cordes, the founder of executive search firm Ad Recruiter. 

“I’ve been saying it for 12 years; it’s finally taking hold,” said Cordes, adding that she often helps ad industry talent craft new, more professional bios that can make it easier for recruiters or execs to not only find and follow them but consider them for new gigs. “It’s helped many people get discovered.” 

Using Twitter for professional networking, searching for a job or job candidates isn’t new. If you ask industry execs about it you’ll hear some say they’ve used the platform to move from job to job to job over the last few years. However, with the pandemic disrupting the in-person networking altogether over the last six months, using the platform to do so has become (at least, anecdotally) more popular. 

Last month, for example, Jack Appleby landed a gig at Twitch as a senior creative strategist. The job opportunity came through Twitter after Appleby posted that he had been laid off. “My new boss saw my tweet and DMed me, asking if I was interested in a Twitch role,” said Appleby. “A few months later, now I’m here!” 

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