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The time is right for Retail Media

The Drum 24 Sep 2020 08:00
The unprecedented global shutdown has thrust the solution firmly into the retail marketers’ spotlight

Just as the Covid-19 lockdown significantly accelerated the use of video conferencing, an increasing number of brands, and agencies have recognised the potential of online Retail Media as a vital with more shopping is taking place on ecommerce websites than ever before.

‘Retail Media’ – the placement of brand-funded ads on retailer sites and apps – was already growing in popularity in recent years, but the unprecedented global shutdown has thrust the solution firmly into the retail marketers’ spotlight.

Criteo and The Drum are collaborating to host a webinar – Retail Media: the time is now - to exploring the key advantages available to retailers and brands alike. The Drum Network editor Chris Sutcliffe will be joined by Criteo’s Northern Europe Head of Retail Media Demand, Nicole Kivel, Criteo Northern Europe Head of Retail Media Supply, Yara Daher and Stuart Johnston, Publicis omnichannel commerce director, to discuss the following topics.

Sutcliffe said: “Thanks to the growth in ecommerce, high street retail was already under serious pressure long before Covid-19 came along. However, the lockdown has massively accelerated the trend towards investment in Retail Media platforms. Quite simply, Retail Media feels like the right solution at the right time.

Criteo operates an integrated Media Retail platform that solves key challenges for both retailers and brands.

Daher said, “Retailers need to act more like traditional media publishers and respond to the needs of brands and media buying agencies. Retail Media has the potential to strengthen and deepen the relationship between retailers and brands. Criteo’s platform offers a self-service solution that allows brands and retailers to address shoppers close to the point of purchase, all while delivering a seamless, personalized and highly relevant experience to the customer.”

The webinar will explore in detail what each side of the retail ecosystem needs to contribute in order for it to be healthy and successful.

Pre-register for the webinar here.

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