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Twitter posts better-than-expected ad revenue

Campaign 30 Apr 2021 09:59

Twitter recorded US$1.04bn in revenue in Q1, up 28% year-on-year (YOY) but down 20% from its high in Q4 last year. Of that figure, US$899m was derived from advertising revenue, up 32% from last year.

In terms of monetisable daily active usage (MDAU), Twitter’s key metric for the number of real users exposed to advertising per day, the total reached 199 million, up 20% year-on-year. Out of this number, 162 million were outside of the US.

“In Q1, we improved the viewer experience for ads across Twitter Amplify, and improved brand safety with the launch of conversation controls for advertisers,” Twitter CEO Jack Dorsey said during a call with analysts. “We also launched Curated Categories, a brand-safe way for advertisers to run pre-roll ads exclusively against premium video content.” Dorsey was reserved about sharing metrics around its recently launched audio product Twitter Spaces.

Twitter earnings snapshot:

  • Revenue: US$1.04 billion
  • Advertising revenue: US$899 million
  • Operating costs: US$984 million

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