‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences

Digiday 03 May 2021 04:01
May 3, 2021 by Sara Guaglione

Q.Digital, publisher of digital media brands like Queerty and Gay Cities, has relaunched Into, the publication launched by the gay dating app Grindr which shuttered it in January 2019. The new owner says Into will fill a gap in the LGBTQ+ media market by speaking to both the Gen Z and BIPOC community.

Q.Digital acquired Into in December 2020 for an undisclosed amount. As part of the deal, the publisher picked up Into’s website domain and social media accounts. The company has spent the last few months deciding on the new direction of the publication, hiring staff and redesigning the site. It officially relaunches May 3, with FX show “Pose” as the launch sponsor.

Grindr had previously shut down the digital publication after a 17-month run, following controversial comments made by Grindr president Scott Chen about same-sex marriage, which led to a few employees stepping down in protest. 

Into will now have a different focus, said Scott Gatz, founder and CEO of the 13-year-old Q.Digital. Previously, Into had a more general news and pop culture focus, but that is a space already covered by Q.Digital’s LGBTQ Nation brand. Into will serve as a lifestyle and culture publication, with personal essays and stories on the community, “championing the people you don’t see enough of in the media,” Gatz said. It will specifically target Gen Z and BIPOC audiences “on the gender spectrum,” according to Gatz.

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