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Most effective advertisers on Pinterest shortlist revealed

The Drum 23 Oct 2020 04:16
23 October 2020 17:16pm
he Drum Awards for Digital Industries has introduced a new category: Best Use of

To celebrate the growing popularity of Pinterest for brands, The Drum Awards for Digital Industries has introduced a new category this year: Best Use of Pinterest 2020. In this piece we explain why Pinterest - the inspiration company has become a powerful platform for advertisers, and reveal which brands have made the inaugural shortlist.

When considering reaching their audience on digital platforms, our minds often leap to the usual platforms. Yet many brands are now turning away from the dominant players and waking up to the opportunities and possibilities afforded by Pinterest. With 400+ million monthly active users globally, this highly visual inspiration and discovery platform has introduced a new and unique way for brands to interact with their consumers and create meaningful and compelling experiences.

This is in line with the growing demand from Gen Z and millennials for more accessible and easier visual search methods. Globally, Pinterest has been hitting all-time highs in engagement in 2020, with searches up more than 60% year on year and saves up around 40% year on year. With Pinterest, advertisers can inspire decisions from a growing audience of engaged consumers.

With so many other brands finding success on Pinterest, The Drum Awards for Digital Industries partnered with the platform to celebrate by introducing a new category: Best Use of Pinterest 2020. This category recognises the most inspiring campaigns deployed on Pinterest, whether as part of an integrated advertising campaign or as a standalone Pinterest strategy. Our partners at Pinterest made the category free to enter in an effort to recognise the continued innovation in the sector, despite the challenges that businesses have faced in the past year. The entries were judged by a panel of leading industry experts including Virgin Galactic, Deloitte Digital, P&G and Publicis Poke and the shortlist has now been revealed.

  • 1Milk2 Sugars Communications for Yves Rocher North America

  • Gymshark

  • LEGO

  • MADE.COM

  • Manning Gottlieb OMD for John Lewis & Partners

  • Merkle EMEA for B&Q

  • Zenith for Birds Eye - Nomad Foods

  • Zenith for Macmillan Cancer Support

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PinterestTed BakerUKTedDeloitte Digital
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