Mobile click fraud jumped 62% during peak COVID-19 months

Campaign 17 Jul 2020 06:56

Click fraud is a $24 billion global problem that involves generating fake ad clicks either manually or via bots, and the issue has been getting worse on mobile devices amid the COVID-19 pandemic. 

During peak coronavirus months, mobile click fraud increased 62 percent, according to "Trends in Mobile Click Fraud during Covid-19," a study by ClickCease. The research looked at more than 1.8 billion clicks across 5,000-plus online ad accounts in 78 countries. The clicks were analyzed using the ClickCease fraud detection engine, which uncovers non-human, fraudulent or invalid clicks.

"Search spend is vital for advertisers, from online retailers to realtors, as we seek to restore growth in an economic downturn," said Ilan Missulawin, ClickCease CMO. "However, a large part of this crucial paid search spend is wasted on invalid clicks, and this is now largely carried out on mobile devices."

While mobile search provides a major source of revenue to businesses, the threat of mobile click fraud remains a significant problem that is costing advertisers around the world billions of dollars in wasted ad spend, according to Missulawin.

  • During pay COVID months (May-June), Mobile Click Fraud rose 62% in total.
  • Click fraud on iOS devices up from 2% to 12%: In addition, the study found there was also an increase in the rate of IOS-based click fraud from 2% to 12%

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Ilan MissulawinGuy Tytunovich
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