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Pitch Update: Gousto, Betfair Casino, SAP and more

Campaign 29 Jul 2020 03:46

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Ongoing

Gousto is expected to announce a winner imminently for its creative review. The recipe delivery box subscription service kicked off the pitch in June with the help of AAR. The incumbent is M&C Saatchi which declined to repitch.

Reviews

Jacobs Douwe Egberts has been contacting ad agencies directly about a creative brief. The coffee brand did not respond to Campaign's request for comment.

Wins

GSK consumer healthcare has picked Publicis Production and Tag to work on its global production capabilities. It broadens Publicis Groupe's remit with GSK as it has worked on its media planning and buying since 2018.

Tamara Rogers, global chief marketing officer at GSK consumer healthcare, said: "What excites me about this partnership is the integration of media, data and production. By pairing media, data and world-class production expertise from Publicis and Tag for GSK's brands, we can deliver meaningful content that is more relevant, personalised and effective at the speed and scale that consumers demand—anywhere in the world—with greater efficiency."

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