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How to reinforce your brand image with videos on YouTube

Entrepeneur 09 Dec 2020 06:36
How to reinforce your brand image with videos on YouTube
Image credit: Depositphotos.com
6 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
Opinions expressed by Entrepreneur contributors are their own.

We live in a fast-paced world and this means that user habits are changing. In recent times, people prefer to watch a video to read a two thousand word post. And if we add to this the emotional component that video marketing has, it makes it even more striking since it connects in a matter of seconds.

Hence, having a presence on YouTube , the second largest search engine on the Internet and the video social network par excellence, is a differentiating strategy for brands. Therefore, working on your branding with the video format is an opportunity to enhance your corporate communication that you should not miss.

If you think that your brand image is at half gas and what your client perceives is not what you would like, pay attention to what I am going to tell you to give your audience valuable content through the format they like the most and reinforce your branding .

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YouTubeAnastase MaragosGoogle
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