4 trends that will mark digital marketing in 2021

Entrepeneur 15 Jan 2021 03:29
4 trends that will mark digital marketing in 2021
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5 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Lotame , a firm specializing in data enrichment solutions to meet consumers, revealed the four trends that will mark the digital marketing industry in 2021.

1.- Privacy and identity, much more united

Privacy will be the competitive advantage in 2021 and will be linked to identity solutions that embrace data minimization, put privacy above design and focus on non-personally identifiable information (not PII). 2021 will be the year of privacy laws, mainly in the United States, but in a globalized world no country is excluded, which will help the digital advertising industry build a more transparent and reliable ecosystem.

Given this, a large number of companies will look for new solutions to access the necessary information that allows them to run user attraction campaigns. This implies a new challenge, since until now the favorite strategy had been the use of email as a solution to privacy problems; However, this path does not fully guarantee obtaining information accurately, nor is it the most user-friendly way.

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