Survey: Brazilian B2B decision maker response to COVID-19 crisis

McKinsey 02 May 2020 12:00

As governments and organizations continue to work toward containing COVID-19 and stem the growing humanitarian toll it is exacting, the economic effects are also beginning to be felt. Through a series of regular, global surveys, 1 1. McKinsey pulse survey included >3,600 B2B decision makers. Decision makers were from companies <$100mm to="">$10B across the US, Germany, France, Italy, UK, Spain, China, India, Japan, South Korea, Brazil. Industries covered: advanced industries, consumer & retail, global energy & materials (GEM), global finance, banking & insurance, pharma & medical products, technology, media & telecommunications (TMT), travel, transportation & logistics (TTL). we are tracking how customers’ expectations, spending, and behaviors are changing throughout the crisis across multiple countries over time.

Highlights from the B2B Decision-Maker Pulse

  • Brazil B2B decision-maker optimism is relatively low and waning: One-third (37%) believe the economy will rebound in 2–3 months (down from 47% in early April)

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