PHD refreshes brand with audio visual focus

Campaign 12 Oct 2021 09:43

Omnicom media agency network PHD has refreshed its brand identity with a new logo and audio visual features designed to reflect its "Make the leap" philosophy.

The new look was created in collaboration with independent design director Cosmo Jameson and conceived with digital, motion and audio capabilities in mind.

The agency said the branding represents PHD’s values of “creativity, courage, openness, collaboration and curiosity”, which is “a reflection of the fact that it’s the creativity and innovation of PHD’s talent that powers business growth”. 

Major differences in the logo include a slimmer font, spaced-out letters, an uppercase "h" and the use of a sans serif font for the "d".

The branding is being rolled out internally and externally across the more than 100 markets PHD operates in.

The identity is being brought to life with brand imagery and a film (see below) that the agency said “allows the viewer to feel the brand values by showing the duality of a world reimagined from one state to another through visual lateral leaps”.

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Cosmo Jameson