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The untimely and sad deaths of Folio: and Publishing Executive Magazine

What's New in Publishing 30 Jul 2020 07:20

Sometimes I have to put the bourbon aside and deliver a sobering report to the industry. I do this because I love the magazine media industry, and I don’t want anyone to misinterpret the facts and actual conditions of our industry.  

In turbulent times, turbulent things happen. What I have to report tonight is a reflection of the turmoil of the times we live in. I was asked by those in the know not to say what I am about to tell you, and I would have kept that promise, but we live in an instant messaging age.

A person I do not know tweeted today that Folio: Magazine is no more. Because of that tweet, I feel I am relieved of the responsibility of keeping my silence.

The demise is unfortunate but understandable. Our industry is under extreme duress, and so too are trade organizations that track our industry. Clearly, FOLIO: needed serious revenue to complete their journalistic task of monitoring and educating our industry. The logical choice before COVIV 19 was for them to focus on the conference and awards business, a decent plan if not for the pandemic.

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