Hong Kong marketers set to increase spending significantly in programmatic OOH

The Drum 07 Apr 2021 07:52

Hong Kong marketers are expected to increase their investment in programmatic out-of-home in the next 18 months as they seek to maximize their investment in the channel for their brand-led and performance-led campaigns.

84% of Hong Kong marketers say they have bought OOH programmatically in the last year, more than they did for social media, according to a survey by digital OOH marketplace VIOOH.

“Programmatic technology is opening up new possibilities in a traditional media channel. For marketers looking to maximize the value of their advertising budgets, the agility, flexibility and trigger-based decisions, intrinsic to programmatic OOH are crucial,” said Ben Lin, the chief executive officer for China at VIOOH.

“With 94% of executives looking to increase spend on programmatic OOH within the next 18 months, the future for programmatic OOH in Hong Kong is strong.”

What did the survey find?

Why does this matter?

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Hong KongBen LinVIOOHChina
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