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Hong Kong marketers set to increase spending significantly in programmatic OOH

The Drum 07 Apr 2021 07:52

Hong Kong marketers are expected to increase their investment in programmatic out-of-home in the next 18 months as they seek to maximize their investment in the channel for their brand-led and performance-led campaigns.

84% of Hong Kong marketers say they have bought OOH programmatically in the last year, more than they did for social media, according to a survey by digital OOH marketplace VIOOH.

“Programmatic technology is opening up new possibilities in a traditional media channel. For marketers looking to maximize the value of their advertising budgets, the agility, flexibility and trigger-based decisions, intrinsic to programmatic OOH are crucial,” said Ben Lin, the chief executive officer for China at VIOOH.

“With 94% of executives looking to increase spend on programmatic OOH within the next 18 months, the future for programmatic OOH in Hong Kong is strong.”

What did the survey find?

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Hong KongBen LinVIOOHChina
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