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Is SEO or PPC Better for Your Business?

Entrepeneur 23 Nov 2021 01:01

It's a complex question, and there's no one right answer. But I can help you understand the factors you'll need to consider when making the decision for yourself.

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One of the most frequent questions I get from business owners is some variation of the following: “should I be spending money on SEO or PPC?”

It’s a complex question, and there’s no one right answer. But I can help you understand the factors you’ll need to consider when making the decision for yourself.

The basics: SEO vs. PPC

We’ll start with a basic explanation for anyone not familiar with these strategies.

SEO stands for search engine optimization. We all use search engines on a regular basis to find what we’re looking for, whether it’s an answer to a question about history or a link to a store that sells a specific type of boot. SEO is all about optimizing your site to rank higher in search engines so your target audience will be more likely to discover it when searching for terms relevant to your industry. Typically, that means using a combination of technical onsite changes (i.e., coding tweaks on the backend), high-quality onsite content and offsite link building efforts to boost your perceived authority and relevance in the eyes of Google (and other search engines).

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