Customer storytelling: what do you want them to tell about you?

Entrepeneur 14 Sep 2021 08:30

An effective way to promote your business is by having your customers say good things about you.

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own.
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  • A satisfied customer shares his positive experience with 9 people on average. A dissatisfied person does it with 16.
  • If you want me to speak well of you, exceed my expectations and I will create the story that will attract new customers.
  • Think of your business as something you can look at, hear, touch, and even smell or taste.

Surely once you went to buy in a store, to have dinner at a restaurant or did tourism in such a place because someone recommended it to you. And the reverse: surely you avoided going to such a car dealership or enrolling in some academy because your best friend told you pests about them. The story that customers tell matters to attract (or repel) new customers.

Idea: if you want me to speak well of you to my peers, exceed my expectations and I will create the story that will bring you new clients.

4) Collect

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