The Drum dials up the solutions: introducing our new editorial sections and team changes

The Drum 23 Sep 2020 11:45
By Gordon Young-23 September 2020 12:45pm

Gordon Young, editor of The Drum, offers his insight and opinion on various matters relating to media and marketing.

You may have noticed a not-so-subtle shift in our editorial content of late. We recognize that this is a vulnerable moment for our readers. The Drum understands both the challenges and opportunities at hand. But we will not navel-gaze at the problems. Instead, we are dedicating all of our resources to providing solutions for our readers.

We know marketing can change the world by solving problems. With that I have some big changes to share in terms of content and personnel, including appointing Kenneth Hein US editor, Amit Bapna editor-at-large for APAC and Michael Holt head of our branded content studio. Their arrivals follow the recent promotion of Cameron Clarke to lead our editorial operation as head of content, and Rebecca Stewart stepping up to trends editor.

  • Noteworthy

Who to pitch:

Exclusive interviews with major and breakthrough brands delving into their strategy and how they’re navigating the challenges and opportunities of marketing today. We’re looking to speak to marketers and other senior brand-side figures challenging the status quo, entering new markets, blowing their competitors out of the water, reimagining their approach or launching something unmissable.

(UK) Rebecca Stewart, trends editor

(APAC) Charlotte McEleny, APAC editor

Exclusive interviews with media owners and platforms, as well as features on trends in media that will impact marketing. We’re looking to speak to high-profile media brands about their commercial strategy and hear from media buyers about what’s happening at the intersection of marketing and media. The best stories will feature on our dedicated Future of Media newsletter, published each Thursday.

Our opinion section is open to thinkers, doers, creators and innovators who can offer forward-thinking solutions to industry problems. We’re looking for confident original takes that can make our readers look at an industry issue in a different way or leave them with tons of practical advice to apply to their own business. Self-promotion is strictly outlawed.

  • The Big Read

  • Creative Works

Upload your work directly to our Creative Works platform

The world of work is changing fast and working from home is becoming the norm for many of us as offices remain largely out of bounds. But what about those not working from the office, and not satisfied with their spare room either? We want to hear from industry characters around the world who are adapting to working remotely in a range of weird and wonderful locations.

  • The Making Of…

Who to pitch: Imogen Watson, reporter

We pose a problem; you present the solution. Each month, we ask our readers how they’d solve the most pressing problems facing the industry at that time. The sharpest responses are published in our magazine and online.

  • How Does it Work?

Who to pitch: Kenneth Hein, US editor

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about developments from the brands that should be on your radar. When a campaign blows up – for good or bad – we’ll cover it to keep our readers informed of what’s getting the public talking in advertising and marketing.

  • 3 Actionable Insights With...

Who to pitch: Kenneth Hein, US editor

Fulfilling our promise as a solutions source was the motivation for bringing in new talent including Michael Holt, who joined us this month after previously working for major media brands NBC Universal, Guardian Media Group and the Radio Advertising Bureau. A vastly experienced partnerships and brand activations specialist, he spent almost 10 years at TV giant Discovery, working with the likes of Coca-Cola, Carlsberg and eBay in his role as partnerships director. We are excited to have him on board.

Additionally, Sonoo Singh, who has been associate editor of The Drum for three years, will be moving on to a new endeavor. Sonoo has been instrumental in building The Drum Studios into the success it is today. I thank her for all the hard work and expertise she brought to the team.

Gordon Young, founder and editor-in-chief, The Drum

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Rebecca StewartKenneth HeinMichael HoltAPACAmit Bapna
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