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Digital media companies consolidating should boost their forays into Hollywood

Digiday 09 Oct 2019 04:01

This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe.

Scale matters on Madison Avenue, and it matters on Hollywood Boulevard too — but in a different way.

The recent flurry of media companies coming together — Vox Media and New York Media, Vice Media and Refinery29, Whistle and Vertical Networks, Group Nine Media and PopSugar — may stem from the pressure that Google and Facebook have put on their respective advertising businesses. The consolidation stands to also help these companies in their forays into streaming and TV programming.

The streaming market is already considered by entertainment industry experts to be tilted toward the sellers, as distributors look to line up loads of programming that will have subscribers lining up for their services. Vice, Vox Media, Whistle and Group Nine are already vying for those dollars through their respective entertainment businesses that produce shows to sell to TV networks and streaming services.

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Vox MediaNew York MediaNine MediaWhistleQuibi